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Your build should already be in App Store Connect, see upload your app if it isn’t. What’s left is the listing Apple shows to players, and the review itself.

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1. Complete the App Store listing

1

Fill in the listing

In App Store Connect: screenshots for each device size, a description, keywords, and an age rating questionnaire. See generate an app icon and generate App Store screenshots if you need these.
2

Add privacy details

Apple’s App Privacy section asks exactly what data PixelGames collects, accounts, location, photos, and how it’s used. Answer this accurately, mismatches are a common rejection reason.

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2. Submit for review

With the listing complete, select Add for Review at the top right of the version page.
App Store Connect version page with the Add for Review button highlighted

Add for Review on the iOS App Version page, once screenshots and metadata are in.

Every submission goes through Apple’s review before it reaches the App Store. It’s often a day or two, and sometimes longer, especially the first time you submit a new app. If it’s rejected, Apple sends notes explaining what to fix. Paste those into Agent, fix the smallest issue that caused it, and resubmit, rejections are common and you can resubmit right away.

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Troubleshooting

  • Rejected by Apple: paste the reviewer’s notes into Agent and ask it to fix the smallest issue that caused it.
  • Stuck in review: review times aren’t fixed. Check App Store Connect for the current status rather than resubmitting.
  • Privacy details mismatch: if a feature was added after the listing was filled in (a new permission, a new data type collected), update the privacy section before resubmitting.

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What’s next

Submit to Google Play

Do the same for Android players.

Collect reviews and ratings

Prompt happy players to rate PixelGames.